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In this issue, visit the communications section and you will learn how to decrease the need for cold calling with a closed-loop-marketing program. In the direct marketing section, you will also discover tips on using a Web microsite to increase campaign results. In our Internet focus, you can read about benefits of Web-based CRM. And, in the current trends section, we discuss how integrate a Web callback feature with your Web site to facilitate a quicker response to prospect inquiries. Read and enjoy. Remember your e-mail comments and questions are always welcome.
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