Market Wise Inc.

In their continuous search for the next potential buyer, sales teams often waste valuable selling time by cold calling unlikely prospects. If your company creates a closed-loop marketing system, you can greatly reduce or eliminate the need for unproductive cold calling. These systems will ultimately help your company decrease marketing costs and increase sales. When you integrate Internet marketing communications with your sales process, your firm can implement a highly effective closed-loop system.

With a closed loop marketing communications (marcom) program, you:

Develop a profile of your most qualified prospects.
Identify the best groups, which include individuals who match your ideal profile.
Develop your marcom messaging (define what, where and how for message delivery).
Setup the out-bound campaign elements (change the Web site, create fulfillment pieces).
Execute the out-bound campaign (run the online ad, mail the postcard, launch the e-mail blast, etc.).
Collect and qualify (filter the responses through a qualification system).
Measure results (determine which channels delivered the best results).
Place the most qualified prospects into your in-house database.
Touch your in-house database once every 30 days with postcards, e-mail, e-newsletters, etc.
Define your next campaign based on the results (which messages/channels delivered best).

We have written a white paper on the basics of setting up a closed-loop marketing communications program. If you would like to receive a copy, please send an e-mail to: marcom@marketwise.net.

Closed-loop Marketing Increases Sales