Market Wise Inc.

Microsites give you a powerful tool for marketing your products, programs, services, events, and trade shows. You can use these mini Web sites to generate interest and to manage prospect responses from direct marketing campaigns. When prospects visit the typical corporate Web site, they are often overwhelmed and confused by the sheer volume of information. Over half of them never leave your home page. Microsites allow visitors to easily find the exact information they're seeking, frequently right on the home page -- with no clutter or overload.

What is a microsite? A microsite is a self-contained small Web site of typically four to eight pages. Some microsites have a totally different URL (such as ournewproduct.com). These sites have only one mission to promote one product (service) or campaign. Ideally, a microsite should include a database-linked registration form for collecting valuable marketing data. When prospects visit your micro site and complete the online form, the Web site immediately transfers their contact information to an online database for lead assignment, follow-up, and data mining.

If you are having a hard time promoting your new service, consider a Web microsite. Please call Market Wise if you need any assistance. We have been building marketing-oriented Web sites since 1998.

Use Microsites to Increase Response Results