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In this issue, you will find tips for insuring your Web site content reflects your prospect's buying process. You will also discover ideas on where to place your message to gain the most from your Web presence. In our Internet section, you can read about the latest trend of localization in the hot topic of pay-per-click (PPC) programs—what overarching trends are driving this new PPC approach and how you can benefit. And, in the current trends section, we summarize the Can Spam Act and the rules you need to follow to keep your e-mail messaging above reproach. Read and enjoy. Remember your e-mail comments and questions are always welcome.
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