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In this issue, visit the communications section and you will find tips on monitoring blogs for comments about your company and hot topics in your industry. In the direct marketing section, you will also discover tips on using Google to test headlines (for ads or e-mail campaigns). In our Internet focus, you can read about Verizon's launch of a self-managed pay-per-click program. And, in the current trends section, we discuss how content management systems can damage your search engine rankings. Read and enjoy. Remember your e-mail comments and questions are always welcome.
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