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Hear it through the Blog-vineIf you manage your company's reputation, you need to know what folks are saying about you (before it hits the headlines). Now you can plug into the online grapevine and listen to what the public is saying. You can thank this ability to the Blog industry and the recently developed tools for searching blogs. What is a blog? A blog is an informal missive about a company, individual or topic of interest "what I did on my summer vacation". Blogs can be the musings of one individual or of several individuals interested in the same topic. If you plug into the right blogs, you may have a new touch point for the pulse of your customers' thinking. Up to this point, the challenge has been finding the relevant blogs. If you have not visited the online blog world recently, you would be amazed about the breadth and depth of topics. Several new tools have recently evolved. Daypop is unique search engine with a primary focus on weblogs, news sites and other sources for current events and breaking news. This search tool currently scours more than 35,000 target sources. Technorati provides search and notification services for customers. This search tool monitors more than 1.8 million sources (weblogs, RSS) with over 10,000 new sources added each day. Technorati also offers a service that tracks interconnecting links between blogs, which allows you to find out who is linking to a blog or a URL. Joining Technorati and Daypop, Intelliseek has launched BlogPulse.com, a search engine designed to seek out blogs. BlogPulse.com helps users search the entire blog world. Intelliseek's blog search engine serves as a research tool for Internet users, consumers, the media, observers, risk and reputation managers, pundits, politicians - anyone interested in tracking issues, personalities, trends and rumors that are circulating on the Internet, often before they hit mainstream media.
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