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Verizon Launches Self-managed AdsAdvertisers who have accounts with Verizon's SuperPages can now manage their campaigns themselves. Companies that advertise through SuperPages can now establish and change their ads though Verizon's self-service program for a monthly fee of $10. Verizon expects this new service to appeal to those individuals who are already using pay-per-click (PPC) programs. The company provides a full-service option for individuals that are not comfortable with a self-managed program. Verizon offers its ad service through a partnership with FindWhat.com. FindWhat provides the hardware for the SuperPages program. Google and Yahoo have required customers to manage their accounts online since both of those companies launched PPC programs. With the Verizon's self-service option, customers pay only the cost of their click-throughs. Verizon does charge its self-service PPC customers a monthly minimum of $10. Verizon reviews and approves/disapproves the editorial submitted by customers when they establish their campaigns in 2 to 5 business days.
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