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Content Management Systems
Can Damage Rankings
Web pages generated by content management systems can be AWOL from search
engine results pages.
Content management systems (CMS) are great tools for maintaining large
web sites. Unfortunately, many of these dynamic systems produce unintended
side effects with serious negative consequences for search engine positioning.
More and more companies are adapting CMS infrastructures on their Web
sites. These systems ease the development and maintenance of large sites.
And CMS technology is useful for sites where a lot of people work on the
content, and for dynamic web sites, such as online stores.
Some developers build CMS Web sites without much thought to how the database-generated
content fares in search engine results. Unfortunately, this means some
CMS-created web sites are all but invisible to most search engines. Problems
arise with search engine positioning when the CMS backbone publishes no
static pages and only creates dynamically generated pages via a database.
When the CMS technology (especially active-server pages) paints the page,
on the fly, the Web sites' graphics and text are held in a database and
published when the Web visitor requests the corresponding page.
With a static (standard .html) structure the Web site displays its pages
in a static file that is readily available to the search engine's robots.
The robot is the small harvesting tool, which search engines send out
to index sites by relevant keywords.
The good news is that there are workarounds and other potential solutions
for most CMS platforms. If you would like any further information on how
to optimize your CMS-driven Web site for search engine optimization, please
contact us.
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